MODS

 
 

Mod (from modernist) is a subculture that originated in London, England in the late 1950s and peaked in the early-to-mid 1960s.  From the mid-to-late 1960s onwards, the mass media often used the term mod in a wider sense to describe anything that was believed to be popular, fashionable or modern.


Elements of the mod subculture include: fashion; pop music, including African American soul, Jamaican ska, and British beat music and R&B; and Italian motor scooters.